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~accessRights:"restricted"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Baker, Andrew M."
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
6
Beziehungsmarketing
2
Brand image
2
Brand management
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Markenimage
2
Materialism
2
Relationship marketing
2
Acculturation
1
Atmospherics
1
Brand
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Brand familiarity
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CRM
1
Cluster analysis
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Clusteranalyse
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Conjoint analysis
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Conjoint-Analyse
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Consumer empowerment
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Consumer engagement
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Consumer ethnocentrism
1
Cultural identity
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Einzelhandel
1
Emotion
1
Ethnic group
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Ethnische Gruppe
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Global consumer culture
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Hong Kong
1
Hongkong
1
Integrated interactions
1
Kulturelle Identität
1
Lebensverlauf
1
Life course
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Markenartikel
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National culture
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6
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Agovino, Massimiliano
Aiking, Harry
Baker, Andrew M.
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
8
Kim, Kyung Hoon
5
Bae, Joonheui
4
Islam, Tahir
4
Mathur, Anil
4
Moschis, George P.
4
Belk, Russell W.
3
Christodoulides, George
3
Cleveland, Mark
3
Diallo, Mbaye Fall
3
Ghaffar, Abdul
3
Gupta, Astha Sanjeev
3
He, Jiaxun
3
Khare, Arpita
3
Lim, Heejin
3
Lyu, Jewon
3
Magnusson, Peter
3
Mukherjee, Jaydeep
3
Park, Jungkun
3
Pradhan, Debasis
3
Silva, Susana C.
3
Thaichon, Park
3
Agrawal, Durgesh Kumar
2
Babin, Barry J.
2
Bai, Huifeng
2
Caldwell, Marylouise
2
Chun, Eunha
2
Dias, Joana Carmo
2
Dixit, Saurabh Kumar
2
Ge, Jiaye
2
Gil Saura, Irene
2
Guzman, Francisco
2
Han, C. M.
2
Henry, Paul Conrad
2
Hu, Da-Chian
2
Hu, Meng
2
Jin, Byoungho
2
Kautish, Pradeep
2
Kim, Dongyoup
2
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International journal of retail and distribution management
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing and multicultural diversity
Journal of business research : JBR
17
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
6
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1
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
4
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
5
Fight or flight? : understanding customer response to CRM tactics
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 318-336
Persistent link: https://www.econbiz.de/10012549087
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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