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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Understanding the social identity, motivations, and sustainable behaviour among backpackers : a clustering approach
Adam, Issahaku; Agyeiwaah, Elizabeth; Dayour, Frederick - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10012497707
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Measuring negative tourist-to-tourist interaction : scale development and validation
Adam, Issahaku; Taale, Francis; Adongo, Charles A. - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012289329
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Ethnic-based motives and experiences at former slave sites
Adam, Issahaku; Amuquandoh, Francis Eric - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 497-510
Persistent link: https://www.econbiz.de/10012179428
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173