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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
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Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish; Asrar-ul-Haq, Muhammad; Anam Iqbal; … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
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Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 3, pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
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Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
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Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal; Zeb, Ali - In: Journal of Islamic marketing 14 (2023) 9, pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
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Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma; Mansoor, Mahnaz; Rabbani, Sajeela - In: Journal of Islamic marketing 13 (2022) 6, pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
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The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin; Aziz, Shahab; Bhatti, Tariq - In: Journal of Islamic marketing 14 (2023) 8, pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969
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The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian bank
Ashrafpour, Negar; Niky Esfahlan, Hakimeh; Aali, Samad; … - In: Journal of Islamic marketing 13 (2022) 10, pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555