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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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How researchers respond to replication requests revisited
Abernethy, Avery M.; Keel, Astrid L. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
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Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
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Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.; Wilcox, Gary B.; Funches, Venessa; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
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Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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Painting your point : the role of color in firms' strategic responses to product failures via advertising and marketing communications
Puzakova, Marina; Kwak, Hyokjin; Ramanathan, Suresh; … - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10011633824