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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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An investigation of androgyny and sexual orientation in advertising : how androgynous imagery and sexual orientation impact advertisement and brand attitudes
Cowart, Kelly; Wagner, Phillip - In: Journal of advertising research 61 (2021) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10012656807
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The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather; Kim, Eunjin; Johnson, Erika K. - In: Journal of advertising research 60 (2020) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood
Mills, Adam J.; Pitt, Christine; Ferguson, Sarah Lord - In: Journal of advertising research 59 (2019) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012007127
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The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina; Ponzi, Milan - In: Journal of advertising research 58 (2018) 4, pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
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Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei; Zhang, Jin; Keh, Hean Tat - In: Journal of advertising research 58 (2018) 4, pp. 464-475
Persistent link: https://www.econbiz.de/10011966630