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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž; Batagelj, Zenel; Omeragić, Ismir; … - In: Journal of advertising research 61 (2021) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
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A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
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How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10013531997