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Consumer behaviour
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Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
113
Journal of business research : JBR
78
Journal of marketing communications
73
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
49
Journal of promotion management : innovations in planning and applied research
44
Journal of retailing and consumer services
37
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Health marketing quarterly
17
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
Journal of international consumer marketing
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
European journal of operational research : EJOR
10
International journal of hospitality management
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Marketing intelligence & planning
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9
Global business review
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Journal of Islamic marketing
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ECONIS (ZBW)
8
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1
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
2
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
3
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
4
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
5
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
6
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
7
Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
- In:
Journal of business ethics : JOBE
152
(
2018
)
3
,
pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
Saved in:
8
Irrational advertising and moral autonomy
Villarán, Alonso
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 479-490
Persistent link: https://www.econbiz.de/10011757465
Saved in:
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