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When to switch between subscription-based and ad-sponsored business models : strategic implications of decreasing content novelty
Huotari, Pontus; Ritala, Paavo - In: Journal of business research : JBR 129 (2021), pp. 14-28
Persistent link: https://www.econbiz.de/10012509294
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Business Wargaming for Mergers & Acquisitions : Systematic Application in the Strategy and Acquisition Process
Büchler, Jan-Philipp - 2022
Based on a systematic description of possible applications and case studies in the acquisition process, the essential offers a practice-oriented introduction to business wargaming. The high degree of integration of business wargaming with classic strategy instruments from the strategy process is...
Persistent link: https://www.econbiz.de/10013386131
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.
Persistent link: https://www.econbiz.de/10012615706
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Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2020 - 1st ed. 2020.
Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality … Performances.-Higher Education and Innovation in the Non-profit Sector -- Marketing Decisions of Young Product Designers: A Study … Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of …
Persistent link: https://www.econbiz.de/10012399308
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Storytelling mit Daten : Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben
Eckert, Hans-Wilhelm - 2021
Dieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für das … Marketing- und Kommunikationsexperten – aber auch interessierten Managern aus anderen Disziplinen – zahlreiche Inspirationen und … verfügt über 25 Jahre Erfahrung in der Kommunikationsbranche: als Journalist, Pressesprecher, Marketing- und Investor …
Persistent link: https://www.econbiz.de/10012496195
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The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten; Reinecke, Sven; Kuß, Alfred - 2018
Persistent link: https://www.econbiz.de/10011647946
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Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung; Franke, George R.; Lee, Nick - In: Journal of business research : JBR 69 (2016) 8, pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972