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Advertising
134
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Septianto, Felix
4
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Journal of business research : JBR
CEPR Discussion Papers
412
International journal of advertising : the review of marketing communications
194
Journal of advertising
163
NBER Working Papers
159
European Journal of Marketing
142
Journal of advertising research
142
Journal of Consumer Marketing
136
Journal of marketing communications
109
International journal of advertising : the quarterly review of marketing communications
98
International Journal of Industrial Organization
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Young Consumers
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Economics Letters
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Marketing Science
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Journal of advertising : official publication of the American Academy of Advertising
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International Marketing Review
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Journal of retailing and consumer services
58
Strategic Direction
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Journal of promotion management : JPM
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NBER working paper series
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Journal of Services Marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of historical research in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of current issues and research in advertising
40
Marketing Intelligence & Planning
40
American Economic Review
39
Economic Modelling
37
European journal of operational research : EJOR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of Institutional and Theoretical Economics (JITE)
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Canadian Journal of Economics
33
Journal of marketing
30
Health marketing quarterly
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Psychology & marketing
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Asia Pacific Journal of Marketing and Logistics
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ECONIS (ZBW)
134
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1
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Separate and joint effects of
advertising
and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
3
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
4
Congruity effects and moderating influences in nutrient-claimed food
advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
5
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of
advertising
strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
6
How emerging market investors' value competitors' customer equity : brand crisis spillover in China
Peng, Zou
;
Li, Guofeng
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3765-3771
Persistent link: https://www.econbiz.de/10011515259
Saved in:
7
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
8
Sidedness, commercial intent and expertise in blog
advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
9
Impact of
advertising
on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
10
Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de
;
Ardelet, Caroline
;
Slavich, Barbara
- In:
Journal of business research : JBR
142
(
2022
),
pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
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