//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Loyalty program"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Konsumentenverhalten
Loyalty program
Mode
Online retailing
Beziehungsmarketing
3
Consumer behaviour
3
Relationship marketing
3
Brand equity
1
Brand image
1
Cannibalization
1
Coalition
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Event study
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
1
Loyalty programs
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multi-level analysis
1
Partnership
1
Purchase reinforcement
1
Service industry
1
Service quality
1
Shareholder Value
1
Shareholder value
1
Synergy
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kumar, V.
7
Grewal, Dhruv
5
Ruyter, Ko de
4
Hagtvedt, Henrik
3
Motyka, Scott
3
Schlager, Tobias
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Brasel, S. Adam
2
Burton, Scot
2
Chandon, Pierre
2
Chen, Zoey
2
Cleeren, Kathleen
2
Cui, Anna Shaojie
2
Dellaert, Benedict G. C.
2
Duhachek, Adam
2
Eggert, Andreas
2
Giebelhausen, Michael
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Heinberg, Martin
2
Homburg, Christian
2
Houston, Mark B.
2
Inman, J. Jeffrey
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Kleijnen, Mirella H. P.
2
Kohli, Chrianjeev
2
Kranzbühler, Anne-Madeleine
2
Lehmann, Donald R.
2
Liu, Jingwen
2
Mahr, Dominik
2
Mu, Jifeng
2
Newman, Christopher L.
2
Noble, Stephanie M.
2
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
3
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->