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Online reputation mechanisms and the decreasing value of chain affiliation

Hollenbeck, Brett - In: Journal of marketing research : JMR 55 (2018) 5, pp. 636-654

Persistent link: https://www.econbiz.de/10011957963

Computational and Strategic Business Modelling : IC-BIM 2021, Athens, Greece

Sakas, Damianos P. (ed.); Nasiopoulos, Dimitrios (ed.); … - International Conference on Business Intelligence and … - 2024

This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021...

Persistent link: https://www.econbiz.de/10014475022

Caught in the middle : franchise businesses and the social media wave

King, Brian L. - In: Journal of business strategy 37 (2016) 2, pp. 20-26

Persistent link: https://www.econbiz.de/10011529104

Retailer use of a professional social media network : insights from franchising

Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233

Persistent link: https://www.econbiz.de/10011473205

Franchise network relationships and word of mouth communication in social media networks

Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163

Persistent link: https://www.econbiz.de/10013259047

Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses

Lee, Jung Wan; Kwag, Michael; Potluri, Rajasekhara Mouly - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011688362

Measuring the consumer engagement related to social media : the case of franchising

Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274

Persistent link: https://www.econbiz.de/10013447600

Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?

Cuny, Caroline; Fornerino, Marianela; Helme-Guizon, Agnès - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 1025-1034

Persistent link: https://www.econbiz.de/10011416924

The web mirrors value in the real world : comparing a firm's valuation with its web network position

Yun, Qiaoyun; Gloor, Peter A. - 2012

This paper compares a firm's innovation and performance with its online Web presence measured through the Web network structure. 489 firms in five different industries listed on the United States and Chinese stock markets are investigated. Using Web link data collected from Bing, blogs, Twitter...

Persistent link: https://www.econbiz.de/10010195111

Self-disclosure behavior on social networking web sites

Loiacono, Eleanor T. - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 66-94

Persistent link: https://www.econbiz.de/10011433896

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