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~accessRights:"restricted"
~person:"Adam, Issahaku"
~person:"Agovino, Massimiliano"
~person:"Bernritter, Stefan F."
~person:"Cordes, Christian"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Dienstleistungsqualität"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Dienstleistungsqualität
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
149
Brand management
45
Markenführung
45
Brand image
35
Markenimage
35
Beziehungsmarketing
34
Relationship marketing
34
Advertising effects
22
Customer satisfaction
22
Internet marketing
22
Kundenzufriedenheit
22
Online-Marketing
22
Werbewirkung
22
Brand
20
Markenartikel
20
Social Web
20
Social web
20
Advertising
16
Werbung
16
Fashion
13
Marketing management
12
Marketingmanagement
12
Service quality
11
Einzelhandel
10
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Retail trade
10
Virales Marketing
10
Cognition
9
Kognition
9
Cultural identity
8
Kulturelle Identität
8
Online retailing
8
Online-Handel
8
Product Placement
8
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Free
30
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Article
145
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6
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144
Aufsatz in Zeitschrift
144
Conference paper
4
Konferenzbeitrag
4
Aufsatz im Buch
2
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2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
151
Author
All
Adam, Issahaku
Agovino, Massimiliano
Bernritter, Stefan F.
Cordes, Christian
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Hollebeek, Linda D.
40
Ko, Eunju
40
Thaichon, Park
39
Kim, Jungkeun
38
Phau, Ian
37
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
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Journal of business research : JBR
25
Journal of retailing and consumer services
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Journal of travel and tourism marketing
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
151
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1
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151
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
8
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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