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~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
147
Konsumentenverhalten
147
Beziehungsmarketing
39
Markenführung
39
Brand image
31
Markenimage
31
Advertising effects
19
Einzelhandel
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Online-Marketing
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Virales Marketing
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Cultural identity
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Customer integration
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Kulturelle Identität
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Online-Handel
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Han, Heesup
44
Ko, Eunju
36
Hollebeek, Linda D.
30
Choi, Tsan-Ming
29
Phau, Ian
25
Khan, Imran
23
Kumar, V.
23
Mattila, Anna S.
23
Japutra, Arnold
22
Sarkar, Abhigyan
22
Melewar, T. C.
21
Paul, Justin
21
Bang, Nguyen
20
Ahn, Jiseon
19
Park, Jungkun
19
Dwivedi, Yogesh Kumar
18
Filieri, Raffaele
18
Guzman, Francisco
18
Rahman, Zillur
18
Rather, Raouf Ahmad
18
Sarkar, Juhi Gahlot
18
Sreejesh, S.
18
Balaji, M. S.
17
Martínez-López, Francisco J.
17
Henninger, Claudia E.
16
Prentice, Catherine
16
Romaniuk, Jenni
16
Roy, Sanjit
16
Septianto, Felix
16
Gázquez-Abad, Juan Carlos
15
Johnson, Lester W.
15
Klaus, Philipp
15
Mogaji, Emmanuel
15
Quach, Sara
15
So, Kevin Kam Fung
15
Baumgarth, Carsten
14
Casidy, Riza
14
Diamantopoulos, Adamantios
14
Foroudi, Pantea
14
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Journal of business research : JBR
10
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
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2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Economia politica : journal of analytical and institutional economics
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Electronic commerce research
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Handbook of research on customer engagement
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
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The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
78
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41
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
42
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
43
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
44
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
45
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
46
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
47
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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48
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
49
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
50
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
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