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How escapism leads to behavioral intention in a virtual reality store with background music?

Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300

Persistent link: https://www.econbiz.de/10012643762

The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811

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Exploring how mindfulness may enhance perceived value of travel experience

Loureiro, Sandra Maria Correia; Stylos, Nikolaos; … - In: The service industries journal 40 (2020) 11/12, pp. 800-824

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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)

Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98

Persistent link: https://www.econbiz.de/10012432764

The impact of hard discounter presence on store satisfaction and store loyalty

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing and consumer services 59 (2021), pp. 1-13

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction

Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460

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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification

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How consumers' values influence responses to male and female gender role stereotyping in advertising

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Persistent link: https://www.econbiz.de/10012492611

Brand placement across media : the interaction of placement modality and frequency in film versus text

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