Narrow search
Showing 1 - 10 of 14
Cover Image
Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012051625
Cover Image
Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
Cover Image
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Journal of retailing and consumer services 30 (2016), pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
Cover Image
Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
Cover Image
A text mining-based review of cause-related marketing literature
Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Cover Image
A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
Cover Image
A decision support system framework to track consumer sentiments in social media
Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710
Persistent link: https://www.econbiz.de/10011919958
Cover Image
Unveiling the features of successful eBay smartphone sellers
Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324
Persistent link: https://www.econbiz.de/10011883219
Cover Image
Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip
Moro, Sérgio; Rita, Paulo; Coelho, Joana - In: Tourism management perspectives : TMP 23 (2017), pp. 41-52
Persistent link: https://www.econbiz.de/10011775218
Cover Image
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693
Persistent link: https://www.econbiz.de/10011783996