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~accessRights:"restricted"
~person:"Baek, Tae Hyun"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
56
Advertising effects
15
Brand management
15
Markenführung
15
Werbewirkung
15
Advertising
14
Brand image
14
Markenimage
14
Werbung
14
Internet marketing
8
Online-Marketing
8
Product Placement
8
Product placement
8
Brand
7
Cultural identity
7
Kulturelle Identität
7
Globalisierung
6
Globalization
6
International marketing
6
Internationales Marketing
6
Social Web
6
Social web
6
Cognition
5
Kognition
5
Online-Handel
5
Brand placement
4
Ethnic group
4
Ethnische Gruppe
4
Kundenzufriedenheit
4
Materialism
4
Personality psychology
4
Persönlichkeitspsychologie
4
Welt
4
World
4
Acculturation
3
Beziehungsmarketing
3
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Article
57
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Article in journal
Aufsatz in Zeitschrift
57
Conference paper
2
Konferenzbeitrag
2
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English
57
Author
All
Baek, Tae Hyun
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
52
Dwivedi, Yogesh Kumar
48
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
39
Ko, Eunju
39
Hollebeek, Linda D.
38
Phau, Ian
38
Thaichon, Park
38
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Park, Jungkun
29
Rahman, Zillur
29
Ahn, Jiseon
28
Choi, Tsan-Ming
28
Grewal, Dhruv
28
Law, Chun Hung Roberts
28
Jang, Soocheong
27
Prashar, Sanjeev
27
Jebarajakirthy, Charles
26
Khan, Imran
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Arli, Denni
24
Bang, Nguyen
24
Guzman, Francisco
24
Hanks, Lydia
24
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Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
57
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57
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date (oldest first)
1
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
10
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
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