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Brands as core assets : trends and challenges of branding in fashion business

Jin, Byoungho; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 1-39). 2017

Persistent link: https://www.econbiz.de/10014547468

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Fashion branding and communication : core strategies of European luxury brands

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017

brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of … branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish …

Persistent link: https://www.econbiz.de/10012430356

Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni

Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023

Persistent link: https://www.econbiz.de/10013542134

Blockchain: technology transforming the fashion industry

Cedrola, Elena; Kulaga, Barbara; Pomi, Grazia Li - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 27-46). 2024

Persistent link: https://www.econbiz.de/10014529062

Fashion and gamification

Cedrola, Elena; Giovannetti, Marta - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 423-442). 2024

Persistent link: https://www.econbiz.de/10014529126

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776

Special issue: luxury marketing and branding

Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022

Persistent link: https://www.econbiz.de/10013164373