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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

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Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung

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Perspectives on consumer choice : from behavior to action, from action to agency

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Abschied vom eindimensionalen Verbraucher

Fridrich, Christian; Hübner, Renate; Kollmann, Karl; … - 2017

Grundüberlegungen zu einer kritischen Verbraucherforschung / Christian Fridrich, Renate Hübner, Karl Kollmann, Michael-Burkhard Piorkowsky und Nina Tröger -- Menschen in der Arbeits-, Konsum- und Mediengesellschaft. Zur Vermachtung und Verschränkung der Lebensfelder bzw. Teilmärkte moderner...

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Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

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Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

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Food imagery and transparency in product packaging

Simmonds, Gregory; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 49-77). 2019

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The multisensory analysis of product packaging framework

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