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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

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Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

Martinez-Lopez, Francisco J. (ed.); … - 2020 - 1st ed. 2020.

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...

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The effect of loyalty program expiration policy on consumer behavior

Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550

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The clash of the titans : on retailer and manufacturer vulnerability in conflict delistings

Van der Maelen, Sara; Breugelmans, Els; Cleeren, Kathleen - In: Journal of marketing 81 (2017) 1, pp. 118-135

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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476

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Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?

Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286

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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector

Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351

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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico

Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192

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It's not there, I love it! : how relevance to objective needs of an unavailable item impacts emotions, store image, and behavior

Kowalczyk, Liliana; Breugelmans, Els; Campo, Katia - In: Journal of retailing and consumer services 63 (2021), pp. 1-13

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