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The emotional review-reward effect : how do reviews increase impulsivity?

Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051

Persistent link: https://www.econbiz.de/10011951622

Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947

B2B channel partner programs : disentangling indebtedness from gratiude

Pelser, Jan; Ruyter, Ko de; Wetzels, Martin; Grewal, Dhruv - In: Journal of retailing 91 (2015) 4, pp. 660-678

Persistent link: https://www.econbiz.de/10011422468

The effect of review writing on learning engagement in channel partner relationship management

Aguirre, Elizabeth; Mahr, Dominik; Ruyter, Ko de; … - In: Journal of marketing 82 (2018) 2, pp. 64-84

Persistent link: https://www.econbiz.de/10011810258

Patterns in motion : how visual patterns in ads affect product evaluations

Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012201574

Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media

Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894

Persistent link: https://www.econbiz.de/10011770780

You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training

Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276

Persistent link: https://www.econbiz.de/10014433589

The personalization-privacy paradox : implications for new media

Aguirre, Elizabeth; Roggeveen, Anne L.; Grewal, Dhruv; … - In: The journal of consumer marketing 33 (2016) 2, pp. 98-110

Persistent link: https://www.econbiz.de/10011524142

The personalization-privacy paradox: implications for new media

Aguirre, Elizabeth; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of Consumer Marketing 33 (2016) 2, pp. 98-110

Purpose – This paper aims to investigate personalized communications through digital media, which include display, search, social and mobile communications. Design/methodology/approach – Drawing on the literature pertaining to different digital mediums, the authors explore how different...

Persistent link: https://www.econbiz.de/10014850162

Disfluent vs. fluent price offers : paradoxical role of processing disfluency

Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638

Persistent link: https://www.econbiz.de/10011552527

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