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~accessRights:"restricted"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Rahman, Zillur"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Consumer behaviour
131
Brand management
51
Markenführung
51
Beziehungsmarketing
41
Brand image
41
Markenimage
41
Relationship marketing
41
Brand
25
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24
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22
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Marketingmanagement
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132
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Rahman, Zillur
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Hollebeek, Linda D.
39
Thaichon, Park
39
Kim, Jungkeun
37
Phau, Ian
37
Belk, Russell W.
36
Ko, Eunju
35
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
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Journal of business research : JBR
17
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
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3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
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2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Decision
1
Electronic commerce research
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Green initiatives for business sustainability and value creation
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on customer engagement
1
International business review : the official journal of the European International Business Academy
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
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ECONIS (ZBW)
132
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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