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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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It's time for TGA : truly good advertising
Dahlén, Micael - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.; Berg, Hanna; Dahlén, Micael - In: Journal of advertising research 60 (2020) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
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Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik; Dahlén, Micael - In: Journal of advertising research 60 (2020) 3, pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612