Narrow search
Showing 1 - 10 of 60
Cover Image
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Cover Image
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Cover Image
The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
Cover Image
Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling; Samuelsen, Bendik Meling; Pappas, … - In: European journal of marketing 56 (2022) 3, pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
Cover Image
The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 47 (2016) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10011430322
Cover Image
Information effects on consumers' preferences and willingness to pay for a functional food product : the case of Red Ginseng concentrate
Ahn, Byeong-il; Bae, Mo-Se; Nayga, Rodolfo M. - In: Asian economic journal : journal of the East Asian … 30 (2016) 2, pp. 197-219
Persistent link: https://www.econbiz.de/10011526201
Cover Image
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Cover Image
Cultural worldview and genetically modified food policy preferences
Kemper, Nathan P.; Hughes-Popp, Jennie S.; Nayga, Rodolfo M. - In: Food policy : economics planning and politics of food … 80 (2018), pp. 68-83
Persistent link: https://www.econbiz.de/10012039211
Cover Image
A comparative study of food values between the United States and Norway
Bazzani, Claudia; Gustavsen, Geir Wæhler; Nayga, Rodolfo M. - In: European review of agricultural economics : ERAE 45 (2018) 2, pp. 239-272
Persistent link: https://www.econbiz.de/10012002640
Cover Image
Choice experiments are not conducted in a vacuum : the effects of external price information on choice behavior
Caputo, Vincenzina; Lusk, Jayson L.; Nayga, Rodolfo M. - In: Journal of economic behavior & organization : JEBO 145 (2018), pp. 335-351
Persistent link: https://www.econbiz.de/10011941735