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Engaging and retaining customers with AI and employee service

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A netnographical approach to typologizing customer engagement and corporate misconduct

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How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis

Braun, Corina; Hadwich, Karsten; Bruhn, Manfred - In: Journal of customer behaviour 16 (2017) 2, pp. 111-144

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Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

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Linking AI quality performance and customer engagement : the moderating effect of AI preference

Prentice, Catherine; Weaven, Scott; Wong, IpKin Anthony - In: International journal of hospitality management 90 (2020), pp. 1-10

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Differentiating customer engaging behavior by targeted benefits : an empirical study

Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538

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The influence of identity-driven customer engagement on purchase intention

Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347

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Servicetransformation : Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen

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Customer empowerment to co-create service designs and delivery : scale development and validation

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Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement

Bruhn, Manfred - 2014

Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service …-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value. …Das Konzept des Service Value hat sich in den letzten Jahren durch einen Perspektivenwechsel von der reinen Betrachtung …

Persistent link: https://www.econbiz.de/10014019261