Narrow search
Showing 1 - 4 of 4
Cover Image
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Cover Image
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Cover Image
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Cover Image
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678