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Corporate social responsibility & the advertising strategic planning process : a literature review & research agenda
Hayes, Jameson L.; Holiday, Steven; Park, Haseon - In: International journal of advertising : the review of … 41 (2022) 2, pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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Introducing a special issue on advertising & corporate social responsibility : editorial
Hayes, Jameson L.; Duff, Brittany R. L. - In: International journal of advertising : the review of … 41 (2022) 2, pp. 205-209
Persistent link: https://www.econbiz.de/10013207289
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The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven; Hayes, Jameson L.; Britt, Brian C.; … - In: International journal of advertising : the review of … 40 (2021) 2, pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
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Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.; King, Karen Whitehill; Ramirez, Artemio - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.; Shan, Yan; King, Karen Whitehill - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.; Golan, Guy; Britt, Brian; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
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From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117