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New product pricing in business markets : the role of psychological traits

Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241

Persistent link: https://www.econbiz.de/10012590233

The micro-foundations of pricing

Hinterhuber, Andreas; Liozu, Stephan - In: Journal of business research : JBR 76 (2017), pp. 159-162

Persistent link: https://www.econbiz.de/10011712968

The six pricing myths that kill profits

Hinterhuber, Andreas - In: Business horizons 59 (2016) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10011422841

Editorial: Measuring the profit impact of pricing & revenue management

Liozu, Stephan M.; Hinterhuber, Andreas - In: Journal of revenue and pricing management 14 (2015) 3, pp. 137-139

Persistent link: https://www.econbiz.de/10011458813

Value assessment and pricing capabilities : how to profit from value

Johansson, Magnus; Keränen, Joona; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 14 (2015) 3, pp. 178-197

Persistent link: https://www.econbiz.de/10011460118

Pricing ROI, pricing capabilities and firm performance

Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 14 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011460124

Pricing and ordering decisions of two competing supply chains with different composite policies : a Stackelberg game-theoretic approach

Taleizadeh, Ata Allah; Noori-daryan, Mahsa; Govindan, Kennan - In: International journal of production research 54 (2016) 9/10, pp. 2807-2836

Persistent link: https://www.econbiz.de/10011496742

Value first, then price : building value-based pricing strategies

Hinterhuber, Andreas (ed.); Snelgrove, Todd C. (ed.) - 2022 - Second edition

"Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this...

Persistent link: https://www.econbiz.de/10012591545

Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 20 (2021) 4, pp. 420-435

Persistent link: https://www.econbiz.de/10012601014

Pricing strategy implementation : translating pricing strategy into results

Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2020

Persistent link: https://www.econbiz.de/10013180661