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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather; Kim, Eunjin; Johnson, Erika K. - In: Journal of advertising research 60 (2020) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474