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Channel coordination with quantity discounts and/or cooperative advertising

Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335

Persistent link: https://www.econbiz.de/10011530210

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model

Karray, Salma; Martín-Herrán, Guiomar - In: Review of Marketing Science 6 (2008) 1

We study the relationship between pricing and advertising decisions in a distribution channel where national brands are … competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and … prices, and the retailer is investing in umbrella advertising for the store and is selling a private label. The obtained …

Persistent link: https://www.econbiz.de/10014619496

Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model

Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10003888806

Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013169665

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374

Cooperative advertising for competing manufacturers : the impact of long-term promotional effects

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32

Persistent link: https://www.econbiz.de/10011642476

The effectiveness of movie trailer advertising

Karray, Salma; Debernitz, Lidia - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 368-392

Persistent link: https://www.econbiz.de/10011689884

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480

Persistent link: https://www.econbiz.de/10011942131

Joint advertising of complementary products sold through an independent retailer

Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233

Persistent link: https://www.econbiz.de/10011931109