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Understanding credit card use among Indian consumers : role of materialistic values and compulsivity
Khare, Arpita; Varshneya, Geetika - In: Journal of Asia Pacific business 16 (2015) 4, pp. 247-273
Persistent link: https://www.econbiz.de/10011415812
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Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
Khare, Arpita; Khare, Anshuman; Mukherjee, Sourjo; … - In: Journal of international consumer marketing 28 (2016) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10011459960
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Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
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I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti; Parayitam, Satyanarayana - In: International journal of markets and business systems 4 (2020) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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Does cultural value influence consumers' attitudes toward mall events? : a study on Indian mall shoppers
Khare, Arpita; Sarkar, Subhro - In: Journal of international consumer marketing 33 (2021) 5, pp. 526-542
Persistent link: https://www.econbiz.de/10012650581
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Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti; Parayitam, Satyanarayana - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
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Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita; Kautish, Pradeep - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
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Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana; Kakumani, Lavanyalatha; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
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Location and agglomeration factors predicting retailers' preference for Indian malls
Khare, Arpita - In: Journal of marketing analytics : JMA 8 (2020) 4, pp. 245-266
Persistent link: https://www.econbiz.de/10012421360