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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets

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Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence

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Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

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Herausforderung der Messung von Kompetenzen zur Social-Media-Nutzung -- Die Rolle von Social Media Guidelines -- Ein Blended-Learning-Konzept zur Qualifizierung von Mitarbeitenden -- Analyse von Unternehmensbewertungsportalen -- Treiber des sog. "Bad Mouthings" im Unternehmenskontext --...

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