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Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer

Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling

Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118

Persistent link: https://www.econbiz.de/10011521730

Insights into Vodka consumer attitude and purchasing behaviors

Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14

Persistent link: https://www.econbiz.de/10011556583

Customer empowerment to co-create service designs and delivery : scale development and validation

Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10011452140

Customer engagement and marketing practice

Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019

Persistent link: https://www.econbiz.de/10013163341

The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels

Prentice, Catherine; Dominique-Ferreira, Sergio; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209511

The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209579

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

Prentice, Catherine; Lopes, Sergio Dominique; Wang, Xuequn - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 739-756

Persistent link: https://www.econbiz.de/10012312148