Similar Search Results

Rennhoff, Adam D.; Wilbur, Kenneth C. - In: Information Economics and Policy 24 (2012) 3, pp. 231-242

The Federal Communications Commission regulates local media ownership to promote competition, diversity and the provision of local programming. This study investigates how local media cross-ownership, co-ownership and ownership diversity are associated with media market outcomes. Cross-sectional...

Persistent link: https://www.econbiz.de/10010595117

Inefficiencies in digital advertising markets

Gordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; … - In: Journal of marketing 85 (2021) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10012391401

Commentary: "half my digital advertising is wasted..."

Pritchard, Marc - In: Journal of marketing 85 (2021) 1, pp. 26-29

Persistent link: https://www.econbiz.de/10012391402

Effects of TV advertising on keyword search

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10011596857

Advertising and brand attitudes : evidence from 575 brands over five years

Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323

Persistent link: https://www.econbiz.de/10012098690

Hybrid Advertising Auctions

Zhu, Yi; Wilbur, Kenneth C. - In: Marketing Science 30 (2011) 2, pp. 249-273

Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per …-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase …

Persistent link: https://www.econbiz.de/10009218485

Immediate responses of online brand search and price search to TV ads

Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100

Persistent link: https://www.econbiz.de/10012176072

Chapter 5. Recent Developments in Mass Media : Digitization and Multitasking

Wilbur, Kenneth C. - 2015

control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

Persistent link: https://www.econbiz.de/10014025248

Designing Distributed Ledger technologies, like Blockchain, for advertising markets

Joo, Mingyu; Kim, Seung Hyun; Ghose, Anindya; Wilbur, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 12-21

Persistent link: https://www.econbiz.de/10014281889

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Wilbur, Kenneth C. - In: Marketing Science 27 (2008) 3, pp. 356-378

For marketers, television remains the most important advertising medium. This paper proposes a two-sided model of the …. First, viewers tend to be averse to advertising. When a highly rated network decreases its advertising time by 10%, our … of advertising demand is -2.9, substantially more price elastic than 30 years ago. Third, we compare our estimates of …

Persistent link: https://www.econbiz.de/10008787613