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Yoon, Hye Jin
Eisend, Martin
29
Septianto, Felix
27
Taylor, Charles Raymond
24
Thisse, Jacques-François
23
Anderson, Simon P.
17
Rosengren, Sara
17
Yoon, Sukki
17
Dahlén, Micael
16
Ford, John B.
16
Huh, Jisu
16
Hudders, Liselot
15
Mueller, Barbara
15
Pelsmacker, Patrick de
15
Stafford, Marla Royne
15
Campbell, Colin L.
14
Chan, Kara
14
Dens, Nathalie
14
Karray, Salma
14
Straume, Odd Rune
14
Zaccour, Georges
14
Diehl, Sandra
13
Neary, J Peter
13
Wu, Linwan
13
Bellman, Steven
12
Choi, Yung Kyun
12
Leahy, Dermot
12
Mukherjee, Arijit
12
Anderson, Simon P
11
Boone, Jan
11
Klemperer, Paul
11
Martín Herrán, Guiomar
11
Okazaki, Shintaro
11
Peitz, Martin
11
Persson, Lars
11
Siciliani, Luigi
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Spagnolo, Giancarlo
11
Vasconcelos, Helder
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Wilbur, Kenneth C.
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
14
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1
Understanding responses to comedic
advertising
aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Understanding green
advertising
attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
3
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
Prosocial native
advertising
on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
5
Comedic violence in
advertising
: the role of normative beliefs and intensity of violence
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 519-539
Persistent link: https://www.econbiz.de/10011567083
Saved in:
6
Gender differences in arousal priming effects on humor
advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
7
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous
advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
8
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
9
Norm effects on gender in social marketing
advertising
campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
10
Using humour to increase effectiveness of shameful health issue
advertising
: testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
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