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~accessRights:"restricted"
~person:"Zúñiga, Miguel Ángel"
~subject:"Werbung"
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Werbung
Consumer behaviour
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Brand management
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Zúñiga, Miguel Ángel
Septianto, Felix
16
Hudders, Liselot
11
Wu, Linwan
11
Eisend, Martin
10
Taylor, Charles Raymond
10
Yoon, Sukki
10
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Pelsmacker, Patrick de
8
Thaichon, Park
8
Haley, Eric John
7
Quach, Sara
7
Torres, Ivonne M.
7
Bellman, Steven
6
Chen, Huan
6
Choi, Yung Kyun
6
Dahlén, Micael
6
Hayes, Jameson L.
6
King, Karen Whitehill
6
Lou, Chen
6
Naderer, Brigitte
6
Yoon, Hye Jin
6
Arora, Nilesh
5
Arora, Taanika
5
Baek, Tae Hyun
5
Bang, Hye Jin
5
Castonguay, Jessica
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Feng, Yang
5
Hatzithomas, Leonidas
5
Jang, Sungha
5
Kim, Kacy K.
5
Ko, Eunju
5
Koinig, Isabell
5
Lee, Yoon-Joo
5
Morris, Jon D.
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Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of consumer marketing
1
Journal of internet commerce
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and
brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and
brand
use on self-
brand
connection and communal-
brand
connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
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