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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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The impact of customer education on the perception of made in Italy products in the agri-food sector
Pellicelli, Anna Claudia; Franzé, Claudia - In: International journal of applied behavioral economics : … 10 (2021) 2, pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
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The cult of convenience : marketing and food in postwar America
Weber, Margaret - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
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Trust in relationships with agri-food distribution
Ouhna, Laila - In: New insights on trust in business-to-business …, (pp. 103-119). 2019
Persistent link: https://www.econbiz.de/10012405544
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Relationship marketing in the agrifood industry : editorial
Kasturiratne, Dulekha; Daskou, Sofia - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10014514530
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Digital marketing as an enabler of sustainable food system : the mediating role of relationship marketing
Kebede Gelgile, Hailemariam; Shukla, Amit - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10014514537
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Plural forms and differentiation strategies in the agri-food sector : evidence from the U.S. wine industry
Miranda, Bruno Varella; Ross, Brent; Franken, Jason; … - In: Agribusiness : an international journal 38 (2022) 3, pp. 486-504
Persistent link: https://www.econbiz.de/10013332890
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Agri-food enterprises and relationship marketing during COVID-19 : a primary data research through commitment-trust theory
Apostolopoulos, Nikolaos; Kakouris, Alexandros; … - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
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The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer; Watson, David J.; Lang, John T. - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717