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~accessRights:"restricted"
~subject:"AIDS"
~subject:"Preventive care"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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AIDS
Preventive care
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Gesundheitsvorsorge
845
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258
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254
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171
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De Walque, Damien
8
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8
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7
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7
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6
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6
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5
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7
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Applied economics letters
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Health economics review
7
Management communication quarterly : an international journal
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American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
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Journal of social marketing : JSOCM
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Ruhr economic papers
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Technological forecasting & social change : an international journal
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International review on public and non-profit marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
845
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1
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
2
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
3
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George
;
Debevec, Kathleen
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
Saved in:
4
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
5
Establishing social services for health promotion in health insurance states : Germany, Switzerland and Austria compared
Lückenbach, Caspar
;
Biehl, Verena
;
Gerlinger, Thomas
- In:
European journal of social security
25
(
2023
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10014477082
Saved in:
6
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
7
A model of strategic communication for clinical premises based on perceived risk of NCDs : a study of Kolkata, India
Gangopadhyay, Soumik
;
Chakraborty, Suman
- In:
International journal of business innovation and …
25
(
2021
)
3
,
pp. 353-364
Persistent link: https://www.econbiz.de/10012596687
Saved in:
8
Consumer incentives for healthy behavior
Jang, Sunku
;
Lee, Jinhyung
- In:
Korea and the world economy
21
(
2020
)
2
,
pp. 129-162
Persistent link: https://www.econbiz.de/10012299380
Saved in:
9
Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine
;
Gurrieri, Lauren
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
Saved in:
10
A systematic review in device-measured physical activity during active commuting to/from school : practical considerations to assess when, where, and how much it occurs
Campos-Garzón, Pablo
;
Saucedo-Araujo, Romina G.
; …
- In:
Transport reviews : a transnational transdisciplinary …
43
(
2023
)
5
,
pp. 888-913
Persistent link: https://www.econbiz.de/10014323469
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