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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y; Kemp, Elyria; Hamilton, Mitchell - In: Journal of promotion management : JPM 21 (2015) 6, pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George; Debevec, Kathleen - In: Health marketing quarterly 37 (2020) 1, pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Establishing social services for health promotion in health insurance states : Germany, Switzerland and Austria compared
Lückenbach, Caspar; Biehl, Verena; Gerlinger, Thomas - In: European journal of social security 25 (2023) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10014477082
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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
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A model of strategic communication for clinical premises based on perceived risk of NCDs : a study of Kolkata, India
Gangopadhyay, Soumik; Chakraborty, Suman - In: International journal of business innovation and … 25 (2021) 3, pp. 353-364
Persistent link: https://www.econbiz.de/10012596687
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Consumer incentives for healthy behavior
Jang, Sunku; Lee, Jinhyung - In: Korea and the world economy 21 (2020) 2, pp. 129-162
Persistent link: https://www.econbiz.de/10012299380
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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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A systematic review in device-measured physical activity during active commuting to/from school : practical considerations to assess when, where, and how much it occurs
Campos-Garzón, Pablo; Saucedo-Araujo, Romina G.; … - In: Transport reviews : a transnational transdisciplinary … 43 (2023) 5, pp. 888-913
Persistent link: https://www.econbiz.de/10014323469