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Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
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Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
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Penalties as incentives for punctuality and regularity in tendered Swedish public transport
Pyddoke, Roger - In: Research in transportation economics 83 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012582506
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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An application of technology-based design for exhibition services
Hsieh, Yen-Hao; Yuan, Soe-Tsyr - In: International journal of quality and service sciences 8 (2016) 4, pp. 498-515
Persistent link: https://www.econbiz.de/10011641329
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Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences
Lugosi, Peter; O'Brien, Colette; Olya, Hossein; Pink, … - In: International journal of hospitality management 112 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014334444
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What makes commercial Web pages popular?
Dholakia, Utpal M.; Rego, Lopo L. - In: European Journal of Marketing 32 (1998) 7/8, pp. 724-736
There are two main objectives of the paper. First, in a systematic and statistically rigorous manner, we attempt to descriptively document the types and nature of marketing information on commercial home‐pages, with a view to identifying the major objectives of contemporary commercial Web...
Persistent link: https://www.econbiz.de/10014723284
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Accessible advertising for visually‐disabled persons: the case of color‐deficient consumers
Kaufman‐Scarborough, Carol - In: Journal of Consumer Marketing 18 (2001) 4, pp. 303-318
Successful advertising must attract attention, communicate clearly, and ideally be memorable for optimum impact. The basic processes of encoding and decoding underlie successful communication, but advertisers often neglect to test for accessibility by visually‐disabled persons. The present...
Persistent link: https://www.econbiz.de/10014848263
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Street Smart Advertising: How to Win the Battle of the Buzz
Wolburg, Joyce M. - In: Journal of Consumer Marketing 29 (2012) 4, pp. 311-312
Persistent link: https://www.econbiz.de/10014848970
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Hotel Design: The Need to Develop a Strategic Approach
West, Amanda; Purvis, Elizabeth - In: International Journal of Contemporary Hospitality Management 4 (1992) 1
Concerns design in the context of the hotel industry in general and, in particular, the way in which hotel design is … currently used to meet business and customer objectives. Compares this current state and the potential role for design in these … areas. Clarifies the concept of design and then proposes that design companies focusing on hotel design lag behind their …
Persistent link: https://www.econbiz.de/10014763226