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There are two main objectives of the paper. First, in a systematic and statistically rigorous manner, we attempt to descriptively document the types and nature of marketing information on commercial home‐pages, with a view to identifying the major objectives of contemporary commercial Web...
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Concerns design in the context of the hotel industry in general and, in particular, the way in which hotel design is … currently used to meet business and customer objectives. Compares this current state and the potential role for design in these … areas. Clarifies the concept of design and then proposes that design companies focusing on hotel design lag behind their …
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Successful advertising must attract attention, communicate clearly, and ideally be memorable for optimum impact. The basic processes of encoding and decoding underlie successful communication, but advertisers often neglect to test for accessibility by visually‐disabled persons. The present...
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brand loyalty and target different market segments. Design/methodology/approach – This paper draws on material for …, thereby assisting in the analysis of fashion photography and the relationship between fashion items, set design, styling of …, photography, set design and styling of space has received limited attention from scholars. The method of analysing interior spaces …
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