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~accessRights:"restricted"
~subject:"Advertising"
~subject:"Werbung"
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Advertising
Werbung
Consumer behaviour
27,941
Konsumentenverhalten
27,860
Brand management
4,621
Markenführung
4,621
Relationship marketing
4,460
Beziehungsmarketing
4,459
Markenimage
3,677
Brand image
3,668
Customer satisfaction
2,874
Kundenzufriedenheit
2,872
Brand
2,846
Social Web
2,778
Social web
2,778
Markenartikel
2,760
Online-Marketing
2,594
Internet marketing
2,583
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2,577
Online-Handel
2,577
Dienstleistungsqualität
2,279
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2,279
Einzelhandel
1,940
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1,932
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1,845
Theorie
1,841
Youth
1,764
Werbewirkung
1,755
Advertising effects
1,752
Emotion
1,703
Jugendliche
1,651
Viral marketing
1,597
Virales Marketing
1,597
Electronic Commerce
1,553
E-commerce
1,530
Experiment
1,418
Confidence
1,198
Vertrauen
1,195
Preismanagement
1,113
Pricing strategy
1,113
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67
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Septianto, Felix
19
Hudders, Liselot
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Eisend, Martin
10
Yoon, Sukki
10
Thaichon, Park
9
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Pelsmacker, Patrick de
8
Quach, Sara
8
Haley, Eric John
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
Bellman, Steven
6
Chen, Huan
6
Choi, Yung Kyun
6
Dahlén, Micael
6
Hayes, Jameson L.
6
King, Karen Whitehill
6
Lou, Chen
6
Naderer, Brigitte
6
Yoon, Hye Jin
6
Arora, Nilesh
5
Arora, Taanika
5
Baek, Tae Hyun
5
Bang, Hye Jin
5
Castonguay, Jessica
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Feng, Yang
5
Hatzithomas, Leonidas
5
Jang, Sungha
5
Kim, Kacy K.
5
Ko, Eunju
5
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5
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5
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5
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Springer Fachmedien Wiesbaden
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
Information Resources Management Association
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
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1
Peter Lang GmbH
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International journal of advertising : the review of marketing communications
113
Journal of business research : JBR
83
Journal of marketing communications
74
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
48
Journal of promotion management : innovations in planning and applied research
44
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Health marketing quarterly
17
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing : EJM
13
International journal of consumer studies
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
Journal of international consumer marketing
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
European journal of operational research : EJOR
10
International journal of hospitality management
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Marketing intelligence & planning
10
Global business review
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of marketing research
8
Australasian marketing journal
7
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ECONIS (ZBW)
1,492
RePEc
2
Showing
1
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10
of
1,494
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date (newest first)
date (oldest first)
1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
7
The application of information values and construal level theory for examining low cost carrier advertisements
Tan, Wee Kheng
;
Wang, Wei-Jie
- In:
Journal of air transport management
90
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012421005
Saved in:
8
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
9
Modest, modern and diverse : a review of marketing communication visuals of Islamic
fashion
brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
10
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
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