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~subject:"Begrenzte Rationalität"
~subject:"Internet marketing"
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ECONIS (ZBW)
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi
;
Yu, Bei
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah
;
Caruana, Robert
;
Hibbert, Sally A.
- In:
Organization studies : an international …
40
(
2019
)
5
,
pp. 625-650
Persistent link: https://www.econbiz.de/10012010333
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Millennial and generation Z digital marketing
communication
and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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4
How young people communicate - a Czech perspective
Fisher, Eddie John
;
Rupová, Pavlína
;
Bittnerová, Dominika
- In:
Business and Economic Research : BER
4
(
2014
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011344807
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5
Near, far, and online : small business owners’ advice-seeking from peers
Kuhn, Kristine M.
;
Galloway, Tera
;
Collins-Williams, Maureen
- In:
Journal of small business and enterprise development
23
(
2016
)
1
,
pp. 189-206
Persistent link: https://www.econbiz.de/10011439695
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6
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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7
Exploring
communication
channels used by festival visitors : traditional channels versus the Internet
Lille, A. van
;
Strydom, Johan
- In:
African journal of science, technology, innovation & …
7
(
2015
)
3/4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10011565611
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8
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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9
Fortune 1000
communication
strategies on Facebook and Twitter
Tao, Weiting
;
Wilson, Christopher
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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10
Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.
;
Anderson, Betsy
;
Nhotsavang, Mary
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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