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~subject:"Emotion"
~subject:"Werbung"
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Emotion
Werbung
Consumer behaviour
31,097
Konsumentenverhalten
28,105
Brand management
4,712
Markenführung
4,665
Relationship marketing
4,547
Beziehungsmarketing
4,503
Brand image
3,776
Markenimage
3,716
Customer satisfaction
3,063
Brand
2,920
Kundenzufriedenheit
2,899
Social Web
2,820
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2,820
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2,782
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2,632
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2,627
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2,599
Online-Handel
2,597
Service quality
2,338
Dienstleistungsqualität
2,288
Retail trade
1,989
Einzelhandel
1,949
Youth
1,924
Theory
1,860
Theorie
1,852
Werbewirkung
1,771
Advertising effects
1,768
Jugendliche
1,663
Advertising
1,634
Viral marketing
1,615
Virales Marketing
1,614
Electronic Commerce
1,563
E-commerce
1,544
Experiment
1,428
Fashion
1,362
Confidence
1,209
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1,206
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1,131
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32
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Septianto, Felix
36
Han, Heesup
13
Hudders, Liselot
12
Wu, Linwan
12
Loureiro, Sandra Maria Correia
11
Prashar, Sanjeev
11
Yoon, Sukki
11
Eisend, Martin
10
Taylor, Charles Raymond
10
Thaichon, Park
10
Mattila, Anna S.
9
Phau, Ian
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Zúñiga, Miguel Ángel
9
Bagozzi, Richard P.
8
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Pelsmacker, Patrick de
8
Ahn, Jiseon
7
Haley, Eric John
7
Junaid, Muhammad
7
Ladhari, Riadh
7
Prayag, Girish
7
Quach, Sara
7
Scott, Noel
7
Wen, Taylor Jing
7
Antonetti, Paolo
6
Bellman, Steven
6
Chen, Huan
6
Choi, Yung Kyun
6
Chua, Bee-Lia
6
Dahlén, Micael
6
Hasford, Jonathan
6
Hayes, Jameson L.
6
Hussain, Khalid
6
Jang, Soocheong
6
Kemp, Elyria
6
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
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1
IGI Global
1
Information Resources Management Association
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National Bureau of Economic Research
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NetLibrary, Inc
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Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Taylor and Francis
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
139
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
79
International journal of hospitality management
71
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
Journal of advertising
49
Psychology & marketing
45
International journal of consumer studies
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of internet marketing and advertising : IJIMA
34
European journal of marketing
32
The journal of product & brand management
32
Tourism management : research, policies, practice
32
Journal of hospitality marketing & management
31
Journal of promotion management : JPM
31
Marketing letters : a journal of research in marketing
29
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Journal of travel and tourism marketing
26
European journal of marketing : EJM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
SpringerLink / Bücher
23
International journal of contemporary hospitality management
22
Journal of consumer marketing
22
Journal of marketing
21
The journal of services marketing
21
Tourism management perspectives : TMP
21
Health marketing quarterly
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing research
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of business ethics : JOBE
18
Journal of international consumer marketing
18
Marketing intelligence & planning
18
International journal of market research
17
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ECONIS (ZBW)
3,078
Other ZBW resources
7
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1
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date (oldest first)
1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
Fashion
consciousness and Muslim modest
brand
advocacy : the mediating role of
brand
love, and loyalty
Kusumawati, Andriani
;
Akbarina, Farida
;
Pangestuti, Edriana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Saved in:
7
You are an embarrassment : a qualtative investigation of
brand
embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
8
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Brand
hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
10
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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