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~subject:"Emotion"
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Emotion
Advertising
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Septianto, Felix
9
Morris, Jon D.
5
Kemp, Elyria
4
Bandyopadhyay, Argho
3
Bui, M̃y
3
Das, Gopal
3
Morton, Cynthia R.
3
Nallaperuma, Kaushalya
3
Wen, Taylor Jing
3
Wu, Linwan
3
Yoon, Hye Jin
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Anghelcev, George
2
Bae, Mikyeung
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Huo, Jiale
2
Ju, Ilyoung
2
Li, Shanshi
2
Madadi, Rozbeh
2
Mattila, Anna S.
2
Packer, Jan
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Ryoo, Yuhosua
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Sar, Sela
2
Scott, Noel
2
Sivakumaran, Bharadhwaj
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Thaichon, Park
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1
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1
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International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
11
Journal of marketing communications
11
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7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
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Journal of current issues and research in advertising
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Psychology & marketing
4
Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising
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2
European journal of marketing
2
European journal of marketing : EJM
2
Health marketing quarterly
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International journal of sport management and marketing : IJSMM
2
Journal of current issues and research in advertising : JCIRA
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
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The journal of product & brand management
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Corporate Communications: An International Journal
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EBSCOhost eBook Collection
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European business review
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Frontiers of business research in China : selected publications from Chinese universities
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International Journal of Pharmaceutical and Healthcare Marketing
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International journal of business governance and ethics : IJBGE
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of hospitality management
1
International journal of learning and change : IJLC
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ECONIS (ZBW)
146
Other ZBW resources
3
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1
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
2
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
5
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
6
Understanding responses to comedic
advertising
aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Neural correlates of fear appeal in
advertising
: an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
Saved in:
8
Fair trade
advertising
: influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
Saved in:
9
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
10
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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