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~subject:"Theorie"
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Experiment
Theorie
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Consumer behaviour
31,097
Konsumentenverhalten
28,105
Brand management
4,712
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4,665
Relationship marketing
4,547
Beziehungsmarketing
4,503
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3,776
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3,716
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3,063
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2,920
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2,899
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2,820
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2,820
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2,782
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2,632
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2,627
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2,599
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2,597
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2,338
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2,288
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1,989
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1,949
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1,924
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1,860
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1,771
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1,768
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1,725
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1,663
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1,634
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1,615
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1,614
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1,563
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1,544
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1,362
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1,209
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Septianto, Felix
21
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Inderst, Roman
13
Lusk, Jayson L.
13
Nayga, Rodolfo M.
13
Liu, Qing
12
Kim, Jungkeun
11
Mattila, Anna S.
11
Wu, Linwan
11
Eisend, Martin
10
Taylor, Charles Raymond
10
Yoon, Sukki
10
Thaichon, Park
9
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Loureiro, Sandra Maria Correia
8
Palma, Marco A.
8
Pelsmacker, Patrick de
8
Quach, Sara
8
Sutter, Matthias
8
Yoon, Hye Jin
8
Zaccour, Georges
8
Anderson, Simon P.
7
Caputo, Vincenzina
7
Chen, Huan
7
Haley, Eric John
7
Hruschka, Harald
7
Karlan, Dean
7
Lee, Yoon-Joo
7
Messer, Kent D.
7
Oppewal, Harmen
7
Samek, Anya Savikhin
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
Belk, Russell W.
6
Bellman, Steven
6
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6
Dahlén, Micael
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Technische Universität Braunschweig
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Consumers' Association
1
G.W. Simmons & Co
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <16., 2017, Gent>
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IGI Global
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Information Resources Management Association
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NetLibrary, Inc
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OECD
1
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Universität Rostock
1
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1
World Bank / Development Research Group / Trade
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Journal of business research : JBR
167
Journal of retailing and consumer services
121
International journal of advertising : the review of marketing communications
118
Journal of economic behavior & organization : JEBO
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing communications
81
Discussion paper / Centre for Economic Policy Research
78
SpringerLink / Bücher
69
Journal of advertising research
61
Journal of behavioral and experimental economics
59
Working paper / National Bureau of Economic Research, Inc.
58
International journal of advertising : the quarterly review of marketing communications
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of advertising
49
Journal of promotion management : innovations in planning and applied research
49
Discussion papers / CEPR
47
European journal of operational research : EJOR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Psychology & marketing
41
International journal of hospitality management
39
Marketing letters : a journal of research in marketing
38
Food policy : economics planning and politics of food and agriculture
37
Economics letters
36
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
35
Information systems research : ISR
34
International journal of internet marketing and advertising : IJIMA
33
Journal of marketing research
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Operations research
32
International journal of industrial organization
31
Journal of promotion management : JPM
30
Journal of behavioral decision making
28
Journal of consumer research : JCR ; an interdisciplinary journal
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Springer eBook Collection / Business and Economics
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International journal of production economics
26
International journal of consumer studies
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of marketing
25
Journal of economic psychology : research in economic psychology and behavioral economics
24
Journal of marketing research : JMR
24
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ECONIS (ZBW)
4,522
Other ZBW resources
3
RePEc
1
Showing
1
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10
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4,526
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date (newest first)
date (oldest first)
1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
7
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
8
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
9
The application of information values and construal level theory for examining low cost carrier advertisements
Tan, Wee Kheng
;
Wang, Wei-Jie
- In:
Journal of air transport management
90
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012421005
Saved in:
10
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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