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~accessRights:"restricted"
~subject:"Fernsehprogramm"
~subject:"Großbritannien"
~subject:"Rundfunk"
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Fernsehprogramm
Großbritannien
Rundfunk
Television
308
Fernsehen
156
television
57
Advertising
48
Consumer behaviour
38
Television programme
38
Fernsehwerbung
32
Television advertising
32
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28
United Kingdom
27
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Romaniuk, Jenni
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2
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2
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2
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2
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1
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1
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1
Bakshi, Madhupa
1
Banal-Estañol, Albert
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Barajas, Angel
1
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Beck, Hanno
1
Berg, Christina
1
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1
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1
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1
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European journal of marketing : EJM
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International journal of sport finance
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JMM : the international journal on media management
2
Journal of media business studies
2
Journal of sports economics
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
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European Sport management quarterly : ESMQ
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European journal of operational research : EJOR
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Heritage
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Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
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International journal of consumer studies
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International journal of networking and virtual organisations : IJNVO
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Journal of behavioral and experimental economics
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Journal of economic behavior & organization : JEBO
1
Journal of health economics
1
Journal of institutional economics
1
Journal of marketing communications
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Journal of travel and tourism marketing
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Journal of world trade : law, economic policy, public policy
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
4
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
5
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
6
Pula students'
television
competencies
Vukić, Tijana
;
Nefat, Kristina
;
Peranić, Zvonimir
- In:
Economic research
34
(
2021
)
1,1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10013341425
Saved in:
7
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
8
Betting lines and college football
television
ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
Saved in:
9
"Show us your moves" : trade rituals of
television
marketing
Grainge, Paul
;
Johnson, Catherine
- In:
Arts and the market
5
(
2015
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
Saved in:
10
Designing to engage a
television
audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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