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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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Gender and television viewership of professional football
Tainsky, Scott; Xu, Jie - In: International journal of sport finance 14 (2019) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
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Super Bowl ads
Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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Pula students' television competencies
Vukić, Tijana; Nefat, Kristina; Peranić, Zvonimir - In: Economic research 34 (2021) 1,1, pp. 90-108
Persistent link: https://www.econbiz.de/10013341425
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Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan - 2007
Persistent link: https://www.econbiz.de/10003431731
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Betting lines and college football television ratings
Salaga, Steven; Tainsky, Scott - In: Economics letters 132 (2015), pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
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The economics of television and online video markets
Crawford, Gregory S. - 2015
Persistent link: https://www.econbiz.de/10011300992
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"Show us your moves" : trade rituals of television marketing
Grainge, Paul; Johnson, Catherine - In: Arts and the market 5 (2015) 2, pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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Fluid typography : transforming letterforms in television idents
Brownie, Barbara - In: Arts and the market 5 (2015) 2, pp. 154-167
Persistent link: https://www.econbiz.de/10011439895