Today’s manager must be knowledgeable of the Japanese culture. Understanding the differences between the Japanese and American cultures’ non verbal communication systems is necessary for successful friendships and thus successful business transactions. Americans must learn how to comprehend...

This paper analyses technology in modern Japan using three models of technological culture where the author claims "technological culture" as complex structures of certain technological principles in connection with a set of value orientations such as world view, attitudes towards living things,...

Recent work on advertising acculturation suggests that ad agencies have changed their messages in order to appeal to immigrants. The following inquiry turns the tables and looks at how the role of foreign actors has been adapted in a country with a relatively homogeneous population....

Most of the efforts to analyze the Japanese phenomenon have been in one way or another superficial or misguided. Moreover, there have been so many of them that most of us are simply tired of reading about Japan. This is unfortunate, because an honest look at the Japanese phenomenon can be very...

Literature and textbooks about intercultural communication and management often feature cultural differences rather than similarities. Japanese culture is frequently distinguished in business and management contexts from Western culture. This process arguably leads to an overemphasis of the...

Purpose A key issue for B2B industrial firms is to better understand the drivers of customer value and contract renewal decisions, due to the long-term supplier-customer relationships. When the B2B firm is operating across national boundaries, there is added complexity to the renewal decision,...