Narrow search
Showing 1 - 10 of 126
Cover Image
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Cover Image
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Cover Image
An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K. - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
Cover Image
Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
Cover Image
One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi; Park, Hyojung - In: Health marketing quarterly 34 (2017) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
Cover Image
A discrete choice model implementing gist-based categorization of alternatives, with applications to patient preferences for cancer screening and treatment
Swait, Joffre; Bekker-Grob, Esther de - In: Journal of health economics 85 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013400078
Cover Image
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail; Shen, Fuyuan - In: Health marketing quarterly 39 (2022) 3, pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Cover Image
Managerial fraud : executive impression management, beyond red flags
Sheridan, Terry A. - 2016
Persistent link: https://www.econbiz.de/10014499240
Cover Image
Die berufliche Identität von Umweltdienstleistern: Altes, neues oder ohne Berufsbild?
Mieg, Harald A.; Woschnack, Ute - In: Arbeit 11 (2002) 3, pp. 185-198
Abstract Der Bereich umweltbezogener Dienstleistungen scheint ein Paradebeispiel für den raschen Wandel von Berufen und Berufsbildern zu sein. Dieser Beitrag untersucht die Folgen für berufliche Identität auf der Grundlage einer Markt- und Berufs-Befragung der Schweizer Umweltdienstleister...
Persistent link: https://www.econbiz.de/10014585965
Cover Image
The psychology of eco-consumption
Teisl, Mario Francis; Noblet, Caroline L.; Rubin, … - In: Journal of agricultural & food industrial organization 7 (2009) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10009511076