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~accessRights:"restricted"
~subject:"Online retailing"
~subject:"Werbung"
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Online retailing
Werbung
Consumer behaviour
27,941
Konsumentenverhalten
27,860
Brand management
4,621
Markenführung
4,621
Relationship marketing
4,460
Beziehungsmarketing
4,459
Markenimage
3,677
Brand image
3,668
Customer satisfaction
2,874
Kundenzufriedenheit
2,872
Brand
2,846
Social Web
2,778
Social web
2,778
Markenartikel
2,760
Online-Marketing
2,594
Internet marketing
2,583
Online-Handel
2,577
Dienstleistungsqualität
2,279
Service quality
2,279
Einzelhandel
1,940
Retail trade
1,932
Theory
1,845
Theorie
1,841
Youth
1,764
Werbewirkung
1,755
Advertising effects
1,752
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1,703
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1,651
Viral marketing
1,597
Virales Marketing
1,597
Electronic Commerce
1,553
E-commerce
1,530
Advertising
1,488
Experiment
1,418
Confidence
1,198
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1,195
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1,113
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Septianto, Felix
17
Thaichon, Park
13
Hudders, Liselot
12
Wu, Linwan
12
Taylor, Charles Raymond
11
Yoon, Sukki
11
Eisend, Martin
10
Akram, Umair
9
Baier, Daniel
9
Dwivedi, Yogesh Kumar
9
Quach, Sara
9
Silva, Susana C.
9
Xu, Xun
9
Yoon, Hye Jin
9
Das, Gopal
8
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Law, Chun Hung Roberts
8
Lou, Chen
8
Paul, Justin
8
Pelsmacker, Patrick de
8
Prashar, Sanjeev
8
Rana, Nripendra P.
8
Wu, Luorong
8
Bijmolt, Tammo H. A.
7
Haley, Eric John
7
Khare, Arpita
7
Ko, Eunju
7
Kukar-Kinney, Monika
7
Mattila, Anna S.
7
Tan, Yong
7
Tandon, Urvashi
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
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6
Bellman, Steven
6
Benbasat, Izak
6
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6
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OECD
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Peter Lang GmbH
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Technische Universität Braunschweig
2
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Edward Elgar Publishing
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
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Journal of retailing and consumer services
313
Journal of business research : JBR
213
International journal of advertising : the review of marketing communications
118
Journal of marketing communications
83
Journal of internet commerce
71
Journal of advertising research
63
International journal of advertising : the quarterly review of marketing communications
57
Electronic commerce research
56
Journal of promotion management : innovations in planning and applied research
54
Asia Pacific journal of marketing and logistics
51
International journal of internet marketing and advertising : IJIMA
50
Journal of advertising
49
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of hospitality management
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of consumer studies
40
Journal of retailing
40
International journal of retail and distribution management
39
International journal of electronic marketing and retailing : IJEMR
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Psychology & marketing
34
The international review of retail, distribution and consumer research
33
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of international consumer marketing
30
Journal of promotion management : JPM
30
Journal of global marketing
29
Technological forecasting & social change : an international journal
29
Journal of marketing
28
European journal of operational research : EJOR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
Journal of management information systems : JMIS
25
Global business review
24
International journal of electronic business : IJEB
24
Journal of consumer marketing
24
International journal of retail & distribution management
22
Journal of marketing research
22
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ECONIS (ZBW)
4,018
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
5
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
6
"I like to buy pre-owned luxury
fashion
products" : understanding online second-hand luxury
fashion
shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
7
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
9
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
10
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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