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~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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Journal of advertising research
6
Journal of current issues and research in advertising
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Psychology & marketing
6
Young consumers : insight and ideas for responsible marketers
6
International journal of industrial organization
5
International journal of production research
5
Journal of internet commerce
5
RAIRO / Operations research
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Springer eBook Collection
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International journal of electronic commerce : IJEC
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International journal of market research
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ECONIS (ZBW)
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1
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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3
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
4
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
5
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
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6
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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7
How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Gong, Xuandi
;
Ren, Jinluan
;
Zeng, Li
;
Xing, Rubin
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799969
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8
The role of social network sites on the relationship between game users and developers : an evolutionary game analysis of virtual goods
Chen, Hao
;
Chen, Hai-Tao
- In:
Information technology and management
22
(
2021
)
2
,
pp. 67-81
Persistent link: https://www.econbiz.de/10012544956
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9
Social casinos : winning isn't everything
Barsky, Jonathan
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10012654041
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10
The online attention game for digital identity education : an exploratory study
Obana, Tadao
;
Takubo, Miha
;
Orito, Yohko
;
Murata, Kiyoshi
; …
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 251-276
Persistent link: https://www.econbiz.de/10012584013
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